UX Management: Strategy and Tactics
Brief
Another excellent course taught by Frank Spillers. UX management practices have been on my mind for a long time. Having worked in small companies with ad hoc projects and larger ones with robust UX maturity, this course was perfect for upskilling my approaches to cross-functional UX management–adaptive to organizational culture. Frank interviewed some amazing leaders in UX for this course, such as Daniel Loewus-Deitch, Alison Gavine, and Brad Witteman.
Techniques Learned
Topics covered:
- Giving Direction
- Making the business case for UX
- Establishing harmony between Agile and UX rules and techniques
- Shifting from Minimum Viable Product (MVP) to Minimum Desirable Product (MDP) and Minimum Usable Product (MUP)
- Climbing the ladder to UX Maturity
- Collaborative defining a UX Roadmap and consitituent processes
- Applying continuous growth and momentum
- Effectively hiring for, positioning, and empowering a UX team
Applying Knowledge
Plotting a trajectory of UX maturity through understanding collaborative, cross-functional practices is key to focusing on customer needs. It will be a matter of embedding it to the company culture and values, while supporting each UX designer and researcher.
Thinking Futures
Aside from all the useful strategies, I can’t help but think about how deep empathy can go–and should go. It’s all about orchestration for service to others–customers and in the organization. And that’s no simple task. The stories told by Frank, Daniel, Alison, and Brad will stick with me for a long time.