Resumé

Profile

Experience Designer and Operations Manager, currently seeking a career transition to new industries where my multidisciplinary project management and cross-functional collaboration experience, together with my design, multimedia and technical computing knowledge, can help organizations sustainably serve people. I have been serving as a graduate mentor for students in the MFA (design management) and MBI (business innovation) programs at Savannah College of Art and Design. I have also been volunteering my design and research proclivities with the Habits for a Better World initiative.

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Experience

Volunteer UX Designer & Researcher, Habits for a Better World, Remote — June 2024 - present Along with 300 other volunteer UX Researchers, Designers, and Analysts, we “use UXR for good” to meet people where they are on humanity’s most pressing issues: Economic Security, Sustainability of Generative AI, Human Health, Animal Suffering, Human Suffering, and Climate Change. My team and I (7B) focus on Human Health and the Food Ecosystem. Our current aims are to produce documentary-style film content to catalyze large-scale behavioral change.

My contributions included:

• Aided research sampling through designing a feedback flow diagram to illustrate the complex system surrounding food.
• Conducted surveys and interviews to discover attitudes comprising barriers to food and human health.

Digital Analyst & Experience Designer, General Motors,
Remote — Nov 2022 - Dec 2023
In this remote position I collaborated cross-functionally with stakeholders and product owners across the globe to design and maintain great employee experiences. I performed research and design functions for website production and content updates. I also designed and generated reports for understanding attitudinal and behavioral data to inform solutions to employee needs on the company’s intranet.

My contributions at GM included:

• Maintained NPS of 90+ for more than 30 intranet websites.
• Led a global research project for envisioning new iterations to the employee experience of digital services.
• Designed behavioral reports that resulted in reduced bounce rates and increased employee engagement.
• Processed requests for updates to content across 20+ websites.
• Led design and development for deployment of a biannual publication read by 90% of US employees.
• Contributed interactive guides to the team’s technical documentation.
• Coached junior team members on responsive design techniques in CSS and HTML.
• Developed a prototype repository for the Artificial Intelligence Center.
• Co-designed a new process for operations reporting, reducing time to resolution and deployments.
• Advised on usability and accessibility; tested pages and schemas using WCAG 2.1 (AA), IAAP standards.

Freelance Web Designer & Developer, Self-employed
Savannah, GA — Jan 2013 - Nov 2022
For a handful of brands across multiple industries, I performed a variety of design and development tasks. Among these tasks were: visual design of interfaces and components, implementation to the core platform, integration with third-party APIs, and measurement for guiding future iterations. I also executed design and development for marketing campaigns, from ad and landing page design to email campaigns.

My contributions to companies included:

• Over 2 million website visits across six local restaurants for Ele and the Chef from 2013-2018.
• Helped SuperFlex Fitness increase sales through discoverability and designing for athletes; Golf Digest Editor’s Choice awards 2016-2022.
• Empowered women entrepreneurs with design of the BeetTan website and an Online Certification system.
• Increased bookings 70% and product sales for Dr. Dale Henry, a southern humorist speaker and author.
• Saved the GoInnovate! website from being undiscoverable during the retirement of Flash Player.

Digital Designer, Vaden Automotive Group,
Savannah, GA — May 2020 - Apr 2022
I performed a variety of visual design and web analysis tasks. Through collaboration with internal departments and outside vendors, we increased page views and organic traffic.

My contributions to Vaden Automotive Group included:

• Performed visual design for print and digital outputs, for Tier 2 and Tier 3 marketing.
• Identified pain points and opportunities through web traffic and behavioral analyses.
• Monitored performance of third-party vendors for weekly and monthly reporting.
• Designed and maintained data dashboards in Google Data Studio and PowerBI.
• Designed, maintained, and facilitated update cycle for monthly go-to market presentations.
• Designed and developed marketing emails, measured their performance, and resolved pain points along customer journeys.
• Mined and modeled customer data, from the CRM, for a variety of marketing tasks.
• Compiled scarcity reports and coupled data with regional search behaviors for identifying competitive models for market offers.
• Audited 11 websites, in-tandem with brand-specific compliance teams, to ensure all visual artifacts were compliant.
• Maintained Google Analytics filters and exclusions, and customized market segments.
• Performed enhancements to, and monitored results of, Google My Business listings.
• Designed and implemented landing pages for model launches and service campaigns.

Outside Events Manager, Bath Fitter/O’Gorman Brothers, Inc.,
Savannah, GA — Oct 2015 - Dec 2016
I was responsible for increasing the exposure of the Bath Fitter brand and its market share by generating new leads for the branch. To ensure the branch met and exceeded its goals, I generated quality sales leads at malls, shows, and exhibits in a wide variety of venues.

My contributions to Bath Fitter included:

• Generated quality leads during participation at venues.
• Participated in the development and updating of event plans and budgets
• Trained, supervised, and coached event staff according to guidelines and in compliance with Bath Fitter policies and procedures.
• Processed time records and commission records for payroll.
• Negotiated and obtained leases for Bath Fitter mall displays and storefronts.
• Developed new and innovative approaches to the business.

Lead Developer, ReadyStrong (Intelligent Social Media, LLC),
Remote — Sept 2014 - Jan 2015
Designed, developed, and deployed a hybrid social network for communities of emergency personnel and first responders. Based on WordPress core and BuddyPress ecosystem of plugins, I customized features and hooks to streamline communities’ needs. Led development lifecycle after deployment.

My contributions to ReadyStrong included:

• Designed, developed, and maintained a plugin to support groups’ multimedia capabilities.
• Performed maintenance and security updates to the database and PHP.
• Migrated and modeled data for ingestion to communities’ plugin needs.
• Adhered to privacy and accessibility standards for the modern web.

Graduate Assistant, Savannah College of Art and Design,
Savannah, GA — Mar 2012 - Nov 2013
A work-study position in which I provided multimedia services for the Design Management Department. I captured, edited, and produced videos of guest lectures and thesis defenses for School of Design. Aided in facilitation for design of experience maps, customer journey maps, user personas, scenario planning, and design methodologies. Provided training for a proprietary social network analysis software.

Development Assistant, Office of Strategy and Development,
Savannah College of Art and Design, Savannah, GA — Jul 2011 - May 2012
As a work-study position I performed video production and content management for the Virtual Lecture Hall (VLH), SCAD’s video suite showcasing guest lectures and presentations by world-renown art and design practitioners.

My contributions to SCAD's VLH included:

• Produced content for the Virtual Lecture Hall, a video suite for students and faculty.
• Coded pages for display of lectures.
• Experimented with a new video player and timeline linking for quick access to topics within a lecture.
• Transcribed lectures for the hearing-impaired.
• Wire-framed and conceptualized redesign of Virtual Lecture Hall.

Local Committee Member, Ethnographic Praxis in Industry Conference,
Savannah, GA — Apr 2012 - Oct 2012
The Ethnographic Praxis in Industry Conference (EPIC) brought together anthropologists and researchers from a large range of industries.Coordinated the “Savannah Harbor: Past, Present and Possible Futures” Local Pursuit for conference attendees.

My contributions to EPIC included:

• Scouted locations for immersive experiences to expose ethnographers and anthropologists to Savannah’s history and culture surrounding Savannah’s Harbor.
• Led attendees to various locations for immersive learning and observation.

Webmaster, Toledo Ballet,
Toledo, OH — May 2010 - Mar 2011
I managed all aspects of the front-end and backend of the websites for both the Toledo Ballet Company and Toledo Ballet School.

My contributions to Toledo Ballet included:

• Implemented the visual designs approved by the Board of Advisors.
• Managed content and maintained the company website.
• Implemented API integrations with ticketing and event services.
• Designed landing pages, early HTML email campaigns, and implemented new features for promoting the company and school.
• Prototyped the first versions of a WordPress-based website.

Faculty Consultant, Center for Teaching and Learning,
Bowling Green State University, Bowling Green, OH — Mar 2007 - Aug 2010
My responsibilities included collaborating with faculty, staff, and graduate students on professional development in teaching excellence. I also designed and facilitated workshops on teaching technologies. Much of my design work for the Center included:

• Writing and publishing the electronic newsletter
• Developing graphic solutions for brochures that promote services
• Creating flyers to promote the Center’s events
• Designing annual posters for BGSU Learning Communities
• Writing and producing handouts for workshop attendees
• Writing and designing training guides for various services
• Producing effective and eye-catching presentations for audiences
• Creating and managing multimedia for the website

Education

2010 - B.S. Visual Communication Technology, Bowling Green State University, Bowling Green, OH. 2011-2016 - MFA Design Management (unfinished), Savannah College of Art and Design, Savannah, GA.